When I first started working on design projects for local businesses, I thought branding lived mostly in the visual system. The logo, the colors, the type, the website, the printed pieces. But after working directly with business owners on branding, marketing, websites, campaigns, advertising, and customer-facing materials, my understanding changed. Branding became less about making something look finished and more about making a business easier to recognize, easier to unders

Cover art for PINK the graphic novel Written PINK is not just a graphic novel—it’s an emotional journey through fire, memory, and the...