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Brand Designer
The Thrifty Fairy
As The Thrifty Fairy began establishing itself as a local thrift and personal styling business, I developed the visual identity and marketing foundation shown throughout this case study. The work includes brand identity, print marketing, service materials, and applications designed to introduce the brand to its community and create a foundation for future growth.
Project Overview
The Client
The Thrify Fairy, a newly established personal styling brand with a strong focus on making fashion more whimsical. The style they chose to draw inspiration from is heavily fairy-based. Combining fun, sustainability, and comfort.
The Challenge
The Thrifty Fairy needed a cohesive brand that could introduce its sustainable approach to thrifting while clearly communicating its curated shopping and personal styling services. The goal was to create a welcoming identity that could connect with the local community now and grow alongside the business as it expands.
What Needed to Improve
Brand
Create greater consistency
Communication
Make packages easier to understand
Reach
Connect with new and existing clients
Experience
Create a cohesive experience across digital and physical touchpoints
The Thrifty Fairy is a local thrift and personal styling business built around sustainable fashion and thoughtfully curated secondhand finds. The branding project focuses on creating a cohesive, whimsical identity that feels welcoming and polished across markets, print, and digital applications while giving the growing business a strong foundation for the future.
Branding
Color Palette
Primary
#EC5E8C
#C9D6FF
#3C4A70
Secondary
#C9F7C0
The color palette was designed to balance bold, eye-catching hues with soft, whimsical tones, creating a playful identity that feels both approachable and inspired by nature.
Results and Impact
Over the past four months, The Thrifty Fairy expanded its marketing presence, customer base, and community engagement while building a more recognizable brand across digital and in-person experiences.
$6,000+ in revenue during the first four months of expanded marketing and brand activity.
+71% Instagram growth
500 → 856 followers over 3 months
5 new clients acquired outside of the market events over 4 months.
Growing community recognition — Customers began approaching the brand at markets after recognizing The Thrifty Fairy from social media.
The business also secured its first partnership with "The Fractal Market" and hosted its first market, managing vendors, promotion, vendor fees, and a runway mini-show.
Brand Applications
Every printed piece was designed to reinforce the brand identity, creating a cohesive experience across promotional materials, business cards, flyers, and market displays while building recognition and trust.
Every printed piece was designed to reinforce the brand identity, creating a cohesive experience that builds recognition and trust across every customer interaction.
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