Brand Designer
VINUM
Brand Identity • Package Design • Product Design
A premium wine brand concept rooted in tradition, elegance, and classical influence. Vinum combines brand identity, packaging, and product design inspired by Roman architecture, ornamental patterns, and timeless craftsmanship to create a refined visual experience for consumers drawn to heritage and sophistication.
The Vinum label was designed to communicate tradition and refinement through visual references to Roman architecture and decorative ornamentation. Geometric border patterns inspired by classical motifs frame the composition, while the name draws from the Latin word vinum—meaning wine—reinforcing the brand’s connection to heritage, craftsmanship, and timeless luxury.
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I developed an emblem for the wine inspired by the role symbolic marks played in the Roman Empire’s extensive wine trade, helping establish recognition, authenticity, and early brand reputation.
Packaging
Every element of the packaging was intentionally designed to reinforce the brand’s premium positioning and historical influence. From typography and ornamental borders to composition and emblem placement, careful attention was given to each detail to create a cohesive product experience that communicates refinement, tradition, and quality.
